
What are adults reading? The Harris Polling service, which recently showed that 40% of Americans read eleven or more books a year, has taken a look at what kinds of books adults are reading, including graphic novels.
11% of all adults surveyed read graphic novels. Echo Boomers (ages 18-33) are the most avid graphic novels readers at 18%. The largest categories for this group are Literature at 42% and Mystery, Thriller and Crime at 41% (respondents could pick more than one category). Gen X-ers (ages 34-35) read the next highest amount of graphic novels, at 11%. More men read them than women; 15% as opposed to 8%.
In the survey, Graphic Novels are offered as a choice of “type of book,” along with Mysteries, Science Fiction, Literature, Romance, Chick-lit, Westerns, and the catch-all Other category. Unfortunately, this presents a misleading skew to the survey: graphic novels are not a genre but a format, and can fall in to any of the other genres mentioned (including nonfiction, which is broken out into separate statistics.) You might better ask about who reads poetry, plays, graphic novels, prose, and listens to audiobooks.
As a genre reader, I find the pre-selected categories problematic in terms of definitions: where is fantasy, what exactly comprises literature, and just how is chick-lit defined? How does each respondent understand the categories? I’ve had people insist to me that they don’t like fantasy and then list Harry Potter as their favorite book, so I know first hand how confusing genre can be.
Desperate for statistics on who reads graphic novels when researching five years ago, I was only able to uncover the already outdated figures collected about the direct, comic store market by Diamond Distributors: that the average reader was 29 years old, and readers were overwhelmingly men. These new statistics are great fodder for discussion, but I’d also love to see a more in-depth survey about reading, graphic novels, and audiences.