Reflecting their major investment in the upcoming adaptation of
A Series of Unfortunate Events by Daniel Handler, aka Lemony Snicket, (HarperCollins, 1999 – 2006), Netflix is ramping up their promotional efforts. The third and probably not the final trailer was released last week.

The series begins streaming on January 13.

Expect to see more series from Netflix, which has is cutting back on movies in favor of original programming. As the company’s chief content officer noted at a recent conference, only one third of their customers watch movies.

No tie-ins have been announced.

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