Judy Blume Joins Tumblr

9781101873984_15c34Taking up social media to promote the paperback edition of In The Unlikely Event (PRH/Vintage), Judy Blume has created a Tumblr page.

So far she has posted four “Tumbles,” offering a bit of background on the 1950s setting of the novel and sound clips, from Nat King Cole, the Four Aces, and Doris Day.

In The Unlikely Event is Blume’s first novel for adults in 17 years and got buzzy press coverage when it came out in hardcover last May.

Upon its publication, Blume told People magazine that it may be her last book. If that is the case, she is making the most of it.

As we wrote when it hit shelves, she launched it with a celebrity-studded tour starting with BookCon where Jennifer Weiner hosted an interview. After that, she sat down for conversations with Meg Wolitzer, Walter Mayes, Molly Ringwald, Ridley Pearson, Curtis Sittenfeld, and Nancy Pearl.

Now she is sharing songs and memories with fans on a platform that was unimaginable when she first wrote Are You There God? It’s Me, Margaret and Tales of a Fourth Grade Nothing.

In wading into the Tumblr waters Blume joins authors such as Neil Gaiman, Roxane Gay, John Green, and Emma Straub.

For all those who may be a bit uncertain of exactly what Tumblr is, think of it as a photo and image-rich cross between Facebook, a blog, and a scrapbook.

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