First Trailer for THE BFG

9780374304690The first full trailer has just been released for Steven Spielberg’s adaptation of Roald Dahl’s 1982 children’s book, The BFG, (Macmillan/FSG YR).

Building off the teaser that came out in December, the trailer shows more of giant country, more giants, and some wonderfully enchanting special effects.

The film stars Mark Rylance, who just won an Oscar for his work in Spielberg’s Bridge of Spies, as the BFG, and newcomer Ruby Barnhill as Sophie, the girl he whisks away. Penelope Wilton, Rebecca Hall, Bill Hader, Rafe Spall and Jemaine Clement also star.

The trailer has brought media coverage including Wired‘s take timed to key moments and this summary from USA TODAY: “it’s just as magical, just as emotional, and just as terrifying as the book we read when we were little.”

A tie-in comes out in May: The BFG Movie Tie-In, Roald Dahl (Penguin/Pufin Books; May 24, 2016
Paperback; $7.99; Audio tie-in, Listening Library).

The film opens July 1.

As part of his PR efforts, Spielberg is also promoting reading in a post to Facebook.

Steven Spielberg, one of the world's greatest storytellers, talks about reading, Roald Dahl and #TheBFG movie on #WorldBookDay. What was the first book YOU ever read?

Posted by The BFG Movie on Thursday, March 3, 2016

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