Promises of Sleep

9780399554131_76412Desperate parents are flocking to The Rabbit Who Wants To Fall Asleep by Carl-Johan Forssen Ehrlin, illustrated by Irina Maununen (RH/Crown;Listening Library; OverDrive Sample).

PW reported last week that it sold 10,000 copies in two days. Ehrlin, a Swedish psychologist, originally self-published the bedtime story, which Random House acquired after its huge popularity over the summer and has just re-released.

It debuts at #3 on the NYT‘s Picture Book Best Seller list this week, sandwiched between Drew Daywalt and Oliver Jeffers’s crayon books and a seasonal choice, Pete the Cat: Five Little Pumpkins by James Dean.

It is also on the USA Today list, which includes titles in all formats and for all ages, now at #35  down from an earlier high of #6.

In August, NPR’s All Things Considered put it to the test on sleep adverse kids with less than convincing results.

In The Washington Post conducted their own test, with similar results.

Both testers qualified their findings by acknowledging the presence of cameras or microphones could not have helped create the necessary atmosphere.

For those still game to try it out, NPR reports sleep experts suggest that parents make it a constant routine at bedtime and practice delivering the story until they get the lulling rhythm down pat.

If all else fails, parents can at least get some comfort in knowing they are not alone in their bleary-eyed frustration and entertain themselves with the another best selling title about sleep and kids, Adam Mansbach’s Go the F**k to Sleep.

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