The Today Show site offers “The Draper Papers,” a list of six titles that give a sense of that era, including two by ad execs. The contrast between the period covers and the updated versions demonstrates how much the show has stylized the past. (See also our earlier roundup of new titles by some other real mad men, and one woman.)

From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War, Jerry Della Femina (S&S)

“For a nonfiction take on Sterling Cooper Draper Pryce’s three-martini lunches, office dalliances, and innovative ad campaigns, Della Femina’s frank and funny book is just the ticket. “Mad Men” creator Matthew Weiner even cites the memoir as an inspiration for the series.”


Confessions of an Advertising ManDavid Ogilvy, (current edition, Southbank Publishing)

“Unlike Della Femina’s book, Confessions of an Advertising Man is more of an advertising handbook, dispensing advice and wisdom from Madison Avenue wunderkind David Ogilvy. Regarded as the father of modern advertising, Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals.”

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