The Super Bowl movie trailer that most increased book sales may be The Lorax. Dr. Seuss’s 1971 boo k rose to to #108 from #287 after the spot aired.
In addition to the original book, Random House has released a series of tie-ins , including a pop-up and two titles in the “Step into Reading ” series.
VIDEO
It’s difficult to judge the effect the pre-Super Bowl trailer for The Hunger Games . The series has been in the Top Five on Amazon for months.
VIDEO
Several tie-ins release tomorrow (full list, after the jump):
Retail Price:
$12.99
Paperback:
384 pages
Publisher:
Scholastic Inc. – (2012-02-07)
ISBN / EAN:
0545425115 / 9780545425117
.
Retail Price:
$18.99
Paperback:
160 pages
Publisher:
Scholastic Inc. – (2012-02-07)
ISBN / EAN:
0545422906 / 9780545422901
.
Retail Price:
$7.99
Paperback:
128 pages
Publisher:
Scholastic Press – (2012-02-07)
ISBN / EAN:
0545457823 / 9780545457828
.
Retail Price:
$17.99
Hardcover:
192 pages
Publisher:
Scholastic Inc. – (2012-03-23)
ISBN / EAN:
0545425123 / 9780545425124
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on Monday, February 6th, 2012 at 3:13 pm and is filed under Books & Movies , Childrens and YA .
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