THE LORAX Wins the Super Bowl

The Super Bowl movie trailer that most increased book sales may be The Lorax. Dr. Seuss’s 1971 book  rose to to #108 from #287 after the spot aired.

In addition to the original book, Random House has released a series of tie-ins, including a pop-up and two titles in the  “Step into Reading” series.


It’s difficult to judge the effect the pre-Super Bowl trailer for The Hunger Games. The series has been in the Top Five on Amazon for months.

Several tie-ins release tomorrow (full list, after the jump):

The Hunger Games: Movie Tie-in Edition
Suzanne Collins
Retail Price: $12.99
Paperback: 384 pages
Publisher: Scholastic Inc. – (2012-02-07)
ISBN / EAN: 0545425115 / 9780545425117


The Hunger Games: Official Illustrated Movie Companion
Kate Egan
Retail Price: $18.99
Paperback: 160 pages
Publisher: Scholastic Inc. – (2012-02-07)
ISBN / EAN: 0545422906 / 9780545422901


The Hunger Games Tribute Guide (Hunger Games Trilogy)
Emily Seife
Retail Price: $7.99
Paperback: 128 pages
Publisher: Scholastic Press – (2012-02-07)
ISBN / EAN: 0545457823 / 9780545457828


The World of the Hunger Games
Kate Egan
Retail Price: $17.99
Hardcover: 192 pages
Publisher: Scholastic Inc. – (2012-03-23)
ISBN / EAN: 0545425123 / 9780545425124


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