Hispanic Adults Own More E-Readers

A comment on page 3 the Boston Globe‘s story this Sunday about e-books leaps out,

A recent study by the Pew Internet Project…suggested that one of the groups adopting e-readers most enthusiastically is Hispanic adults. Why? No one is sure. [study is here].

Ownership of e-readers breaks down this way

Hispanic   —               15%
White         —               11%
African-American — 8%

Does this match your experience with your community? Any guesses as to why?

2 Responses to “Hispanic Adults Own More E-Readers”

  1. Jane Says:

    I’d read this too and wondered about it. I haven’t seen anything to indicate these statistics in terms of people coming to the library to get ebooks. I was thinking that they may be adopting this format because it makes it easier to get books in another language? There is a foreign language section in the Kindle bookstore and the ease of getting the books may make this a more attractive option then trying to find print editions.

    Just a thought.

  2. Sarah Says:

    Are Hispanics younger and/or more mobile as a demographic group? Perhaps they have more cell phones than landlines, and if they are younger then they are more in tune with technology.

    But I’m thinking that the ease of getting books in other languages probably has a lot to do with it.