Pottermore Secret Leaked?

Minutes ago, The Times of London published a story claiming they have the scoop on J.K. Rowling’s mystery Web site, Pottermore.com. It’s “…a sophisticated online game that contains clues to prizes that are hidden in the real world..[which] appears to be masterminded by Adam & Eve, a PR company that has previously conducted online-only treasure hunts using Google Maps. Last year, it created LittleBig Map.” (The story is here, but the Times requires payment to read it).

The story claims that details were “…sent to this newspaper apparently by mistake by a party involved with the official Pottermore launch event tomorrow, although it could be a canny marketing exercise.”

Rowling will make an official announcement tomorrow at the Victoria and Albert Museum in London, at 7:00 a.m., Eastern time.

One Response to “Pottermore Secret Leaked?”

  1. Jon Bard Says:

    Granted, it’s centered on the most famous children’s author on the planet, but this is a good example of how authors need to think moving ahead. As book sales revenue gets harder to come by, it’s time to look at ancillary avenues, such as merchandising, licensing and ventures with game/app companies.

    It will be interesting to see how this plays out….

    Jon, Children’s Book Insider