A picture book that makes no bones about parents’ frustration in trying to get their kids to sleep has risen to #1 on Amazon. It started as throw-away comment on Facebook, when author Adam Mansbach wrote in frustration, “Look out for my forthcoming children’s book, Go the — to Sleep.” People liked the idea so much, Mansbach went ahead and put together a PDF, which went viral, got covered by the NYT, optioned by Fox, and sold to Canongate for publication in the UK. It is coming out next month from Mansbach’s publisher, Brooklyn indie, Akashic Books.

Some attribute the success to the book being widely available via piracy, but it doesn’t hurt that it features strong illustrations (see sample here), an instantly relatable subject, and makes a great baby shower gift (after all, how do you wrap a PDF?).

Even though the PDF is supposedly viral, according to the New Yorker, you need to know someone to get a copy. You can also try posting your email to DCUrbanMom forum.

In a story today, CNN quotes Akashic publisher Johnny Temple saying a G-rated version will be coming next.


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