Library Marketing Works for You

There’s a book giveaway hidden in our top banner ad this week; if you click on it, you can enter to win five titles that fit in to YALSA Teen Read Week’s “Beyond Reality” theme. It’s part of Random House’s library marketing department’s “Shelf Help;” collection development “cheat sheets” aimed at helping librarians make sure they own essential titles in popular subject categories.

Many of you are already savvy to publisher’s library marketing departments. If not, you can think of them as your entry-way to publishing houses. They are happy to answer questions from when Nevada Barr’s next book is coming to how to get an author to speak at your One Community program (by the way, Random House has just created a new One Book guide with tips from the mother of all one-book programs, Nancy Pearl).

On EarlyWord, we maintain an up-to-date directory of library contacts for adult books at the various publishing house,s as well as links to their librarian newsletters, blogs, and even, in HarperCollins case, an online radio show for librarians.

Through the AAP, library marketing staff also organize various events for librarians at the BEA, ALA and PLA. This week, they are presenting their first “Librarians’ Spring 2010 Sneak Preview” here in New York.

Get to know these people; they are a key component in the publisher/librarian connection.

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