News sometimes comes from strange sources. The Wall Street Journal reports today that B&N is running an ad in the 10/25 NYT BR for their new eBook called the Nook (photos leaked last week showed the name “Athena” on the device).

As the WSJ points out, one of the Nook’s benefits touted in the ad is the ability to “Lend eBooks to friends.”

The price shown is $20 less than the newly-lowered price for Amazon’s Kindle.

B&N did not comment to WSJ, but they have a press event scheduled for  later today.

This entry was posted on Tuesday, October 20th, 2009 at 12:15 pm and is filed under New Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.