ATHENA Becomes the NOOK

News sometimes comes from strange sources. The Wall Street Journal reports today that B&N is running an ad in the 10/25 NYT BR for their new eBook called the Nook (photos leaked last week showed the name “Athena” on the device).

As the WSJ points out, one of the Nook’s benefits touted in the ad is the ability to “Lend eBooks to friends.”

The price shown is $20 less than the newly-lowered price for Amazon’s Kindle.

Nook ad

B&N did not comment to WSJ, but they have a press event scheduled for  later today.

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