The “Oprah of Audio”

9781328683786_afbafFollowing an appearance on the Today Show with Kathie Lee and Hoda this morning,  Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss (HMH; OverDrive Sample) is rising on Amazon’s sales rankings. It hits shelves Dec. 6 and is currently #20 on the bookseller’s Best Seller list.

Ferriss calls himself a “serial entrepreneur” and hosts a self-help podcast which has been downloaded over 80 millions times, earning him the title the “Oprah of Audio.” He is perhaps best known for The 4-Hour Work Week (PRH/Harmony, 2009) which was a #1 New York Times bestseller.

His newest book is a collection of outtakes from his podcast interviews with well-known figures such as Glenn Beck, Margaret Cho, Jamie Foxx, Malcolm Gladwell, and Cheryl Strayed. In the publisher’s description, Ferriss calls the book his “ultimate notebook of high-leverage tools” and goes on to say that it has “changed my life, and I hope the same for you.”

With a massive social media presence, Ferriss is his own PR machine and holds for the book are topping 4:1 ratios at several libraries we checked.

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