Nolite te bastardes carborundorum

The adaptation of Margaret Atwood ‘s novel The Handmaid’s Tale is currently still in production, but that didn’t prevented Hulu from promoting the streaming network’s upcoming series at the just concluded NY Comic Con.

The Revelist website reports that marketers placed special, women’s only, PR in the bathrooms of the conference center, writing a line from the book on the mirrors of the women’s room, “Nolite te bastardes carborundorum,” a phrase from the book that translates to, ‘Don’t let the bastards grind you down.'”

Revelist says “the show doesn’t have much of a presence at the convention beyond these cryptic bathroom signs. But make no mistake, this is a brilliant way to spread the show’s message directly to its target audience — and in a space that, despite the best efforts of geeky women and activists alike, is still considered very male-dominated.”

Here is the first brief look:

As we wrote earlier, Hulu announced in May that it is adapting the novel into a 10-episiode drama. The news sent the book rising on Amazon’s sales charts. Elisabeth Moss, who made her name on Mad Men, will star. Joseph Fiennes also stars, in the role of The Commander. Atwood serves as a consulting producer.

The series is set to debut in 2017.

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