Pennie Picks Audio

costco-connectionCostco’s influential book buyer Pennie Clark Ianniciello generally picks one title to feature in Costco’s monthly publication, The Costco Connection, but for the July issue, she picks an entire format, audiobooks. It seems she is new to audio, perhaps influenced by Costco’s own sales numbers, or by reports, such as the one by Market Watch in May, that it is the “fastest-growing segment of the book publishing industry … popular enough to outsell some traditional books … sometimes four times as well.”

She highlights two recent titles narrated by Scott Brick as examples:

9780399568893_e87b7  9780735209404_7b1b8

The Job: A Fox and O’Hare Novel by Janet Evanovich and Lee Goldberg (PRH/Random House Audio)

The Assassin, Clive Cussler and Justin Scott (PRH/Penguin Audio)

In an accompanying interview, Brick says he reads every book before he begins recording, looking for details such as character names, place names, pronunciation issues, and foreign phrases and a researcher makes sure he gets them right. “If you guess how something is pronounced,” he says, “you will be wrong.”

Brick won an Audie this year for his reading of the modern SF classic Jurassic Park by Michael Crichton (Brilliance Publishing; Audio Sample).

Comments are closed.