FIFTY SHADES: More Romance Than Raunch

Fifty Shades The PosterThe first footage seen outside the studio of the forthcoming adaptation of Fifty Shades of Grey was shown to theater chains yesterday at their annual convention, CinemaCon. According to reports, the focus was  on the romance between the two leads, with the L.A. Times calling it “more romance than raunch” and adding,”It’s clear that the studio is rolling this out as carefully — and meticulously — as possible. It’s just unclear whether playing up the romance in the early footage is the way to get theater owners interested in the property.”  (More details on Entertainment Weekly‘s “Inside Movie” column).

In addition, Universal signaled it’s high hopes for the adaptation of Unbroken, by Laura Hillenbrand, by bringing the film’s director, Angelina Jolie, to introduce the preview.

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