Fifty Shades The PosterIt’s going to be a long marketing campaign. The first poster for Fifty Shades of Grey, the movie, debuted on oversized billboards in several cities this weekend, even getting coverage on TV news programs.

Appropriately, it is in black and white (the movie will be color), with the tagline, “Mr. Grey will see you now.” Well, not exactly “now” — the movie arrives in a year, on Valentine’s Day, 2015.

The film is currently shooting in Vancouver,  Canada (which is standing in for the Seattle of the book); see images here. British singer Rita Ora, who plays Christian Grey’s adopted sister Mia, told MTV News at the Grammy’s that the movie will be an “amazing shock.”

She seems to mean that in a good way.

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