Release of the Day: NIGHT FILM

Night FilmToday is the release day for Marisha Pessl’s heavily-anticipated second novel, Night Film, (Random House; RH Audio). Random House pulled out all the publicity stops, liberally greasing anticipation with advance readers copies. That worked. It was listed in many of the summer previews, from The Millions to USA Today and was reviewed in advance of publication by several consumer sources.

As a result, libraries are showing a respectable number of holds on cautious ordering (275 on 50 copies in one large system), about the level of prepublication demand for another title Random House pulled out the stops for, The Night Circus by Erin Morgenstern, (RH/Doubleday, 9/13/11).

The latest review, from USA Today is much more intriguing than their 3 out of 4 star rating would indicate. Says the reviewer, “In her haunting 600-page novel, Pessl fashions an indelible character, a deeply enigmatic master of terrifying cinema,” also noting, “There’s even a Night Film app. If this all sounds too multi-media gimmicky, it actually adds to the urgency of a thoroughly spooky story.”

The other reviews have been mixed, but we’re betting that readers will continue to want to know what the fuss is about.

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