Google Killed The Travel Star

Frommer's First EdLike many library reference sections, Frommer’s print travel guides recently became the latest victim of Google. In this case, the link is even more direct, since Google actually owns Frommer’s (they bought the series from Wiley for $22 million last year).

The reasons may seem obvious, but Fortune explores them anyway and notes that other guidebooks may be under the gun. The L.A. Times objects that there are still places in the world that don’t get decent cell service (there’s a business opportunity; print travel guides for places without cell service).

Frommer’s continues as a Website, featuring the indefatigable Arthur Frommer’s blog. Long before Rick Steves, he encouraged Americans to travel, self-publishing his first book, The GI’s Guide to Traveling In Europe in 1955 and followed that with the first Europe on 5 Dollars a Day (cover above).

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