“How long before Fifty Shades of Grey hits theaters?” asks a weary world.

Not before summer of 2014, says Universal chairman Adam Fogelson in an interview with The Hollywood Reporter.

Is he worried about the danger of missing the buzz?

He’s more concerned that rushing it into production would not be a good strategy for the “second or third film” in the series. They haven’t chosen a director yet and, no, they didn’t ask Angelina Jolie to fill that chair (she’s heading upĀ Unbroken, based on the book by Laura Hillenbrand).

He also notes, in an understatement, that “there are totally legitimate questions about what this book is as a movie.”

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