Oprah’s Book Club is Back! WILD is First Pick

This just in from the New York Times “Media Decoder” blog — Oprah is reviving her book club, specifically because she wanted to feature the memoir Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed (RH/Knopf, 3/20). Link to video below:

It’s great news for books, although somewhat lessened by the fact that Winfrey’s cable station, OWN has not enjoyed the strongest rating.

There is still magic in the Oprah touch. The book, already a best seller (#3 on the Indie best seller list; it is on the NYT nonfiction extended list), rose to #19 (from #149) on Amazon’s sales rankings based on the news.

The book’s new jackets will sport the new Oprah sticker.

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