An eBook-only title appears at No. 8 on the current the NYT eBook Nonfiction list. It is just the second e-only title to hit that list, (after Sarah Burleton’s self-pubbed abuse memoir, Why Me?), according to tracking by Publishers Lunch.

The book, The POLITICO Playbook 2012: The Right Fights Back, by Mike Allen and Evan Thomas, is an instant digital book, the first in a series of four titles about the 2012 election to be published in a joint venture between the political news site, Politco and Random House. It is billed as “the first in-depth look inside the 2012 Republican race to the nomination.”

As with other Random House titles, it is available for library lending via OverDrive, in Kindle, ePub and audio formats. However, relatively few libraries seem to have ordered it, raising the question of how libraries discover and buy e-only titles.

Co-author Mike Allen, the chief White House correspondent for Politico, has promoted the book on several national television shows, including PBS’s Charlie Rose Show and  CBS Face the Nation (bringing a tongue-in-cheek protest from the site FishBowlDC.com that POLITICO’s constant promotion has reached the saturation point).

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