Memory Champ

In a time when Alzheimer’s is considered an epidemic, it’s no surprise that a book about memory fascinates people. After covering the U.S.A. Memory Championship, journalist Joshua Foer became so enamored of his subject that he spent a year working with a memory coach. He won the next event and wrote a book about the experience, with the memorable title Moonwalking with Einstein. It is drawing holds; one large library system shows 215 on 15 copies.

In the NYT yesterday, Michiko Kakutani practically sputters well-known comparisons in her review,

…Joshua Foer tackles the subject of memory the way George Plimpton tackled pro football and boxing…[his book] has a lot in common with Malcolm Gladwell’s best sellers…His narrative is smart and funny and, like the work of Dr. Oliver Sacks, it’s informed by a humanism that enables its author to place the mysteries of the brain within a larger philosophical and cultural context.

The author appeared on Comedy Central’s Colbert Report last night.

And, yes, he is the younger brother of Jonathan Safran Foer.

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