The numerical cousin of truthiness is proofiness: “the art of using bogus mathematical arguments to prove something that you know in your heart is true — even when it’s not” and it is the title of a new book on the phenomenon, Proofiness: The Dark Arts of Mathematical Deception by Charles Seife.

Reviewed in the NYT Book Review and featured on NPR’s All Things Considered yesterday, it rose to #60 on Amazon sales rankings from #261 the day before.

Proofiness: The Dark Arts of Mathematical Deception Charles Seife Retail Price: $25.95 Hardcover: 304 pages Publisher: Viking Adult – (2010-09-23) ISBN / EAN: 0670022160 / 9780670022168

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