Grisham Cover Unveiled

We’re trying to remember when publishers first used the unveiling of book covers as a promotional device. Our bet is that it started with the third volume of the Twilight saga, Eclipse. That made some sense, since the covers had achieved iconic status with fans.

It also made sense to do an unveiling of the cover of Dan Brown’s Lost Symbol, since the jacket art revealed the first bits of information about the plot.

Is there any logic behind doing the same with John Grisham’s next legal thriller, The Confessionunveiled in USA Today?  We can’t see it, but  hey, we’ve never been against promoting books, so we’ll go along with it.

The Confession
John Grisham
Retail Price: $28.95
Hardcover: 352 pages
Publisher: Doubleday – (2010-10-26)
ISBN / EAN: 0385528043 / 9780385528047

RH Audio; UNABR; 9780739376195; $45
RH Large Print; Trade Pbk; 9780739377895; $29

3 Responses to “Grisham Cover Unveiled”

  1. smith Says:

    The covers for the Harry Potter books, by Mary GrandPre, were also realeased early (preceding Twilight).

  2. Trish Says:

    Harry Potter pre-dates Eclipse by a little bit. I remember the big deal made about the next cover of the series and the clues it may give about the plot.

  3. melissa Says:

    I remember some of the later Harry Potter books getting a big ‘reveal’ with their covers. To me, Grisham covers have never been terribly exciting, so I am a bit surprised with the publicity for this one.