Patterson on NYT Mag Cover

One of every 17 novels purchased in the US since 2006 was written by James Patterson. Of course, this is due not only to his popularity, but to his prodigious output.

The upcoming NYT Magazine features the author and describes how focused he is on the marketing of his books; not surprising from the former head of a major advertising agency. In the article, Patterson is matter-of-fact about his efforts to woo his audience, saying,

If you want to write for yourself, get a diary. If you want to write for a few friends, get a blog. But if you want to write for a lot of people, think about them a little bit. What do they like? What are their needs? A lot of people in this country go through their days numb. They need to be entertained. They need to feel something.

The article answers the question of why he produces so many books a year (up to seven hardcovers now). It’s because he learned,

Not only did more books mean more sales, they also meant greater visibility, ensuring that Patterson’s name would almost always be at the front of bookstores, with the rest of the new releases.

In fact, he publishes so many titles in so many formats that he keeps a full-time “brand manager” busy trafficking them through the production process.

And he never misses an opportunity:

…last year, after noticing he wasn’t selling in Scandinavia, he invited Sweden’s best-selling crime writer, Liza Marklund, to collaborate with him on an international thriller. Their novel, The Postcard Killers, is just being published in Sweden and will be out in the U.S. this summer.

The Postcard Killers
James Patterson, Liza Marklund
Retail Price: $27.99
Hardcover: 400 pages
Publisher: Little, Brown and Company – (2010-08-16)
ISBN / EAN: 0316089516 / 9780316089517

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