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LOVELY BONES Attracts Teens

The movie based on Alice Sebold’s 2002 bestseller The Lovely Bones opened in select theaters last week to generally bad reviews (with the notable exception of Time magazine).

Early audience research shows that the movie plays well with a group the producers did not expect, teen and college-aged women, according to the L.A. Times.

Paramount is now aiming its marketing at the same demographic that made Twilight a hit.

The Lovely Bones
Alice Sebold
Retail Price: $14.99
Paperback: 368 pages
Publisher: Back Bay Books – (2009-09-30)
ISBN / EAN: 0316044938 / 9780316044936

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The Lovely Bones: Deluxe Edition
Alice Sebold
Retail Price: $16.99
Paperback: 328 pages
Publisher: Back Bay Books – (2007-09-17)
ISBN / EAN: 0316001821 / 9780316001823

This entry was posted on Friday, December 18th, 2009 at 7:25 am and is filed under Books & Movies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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