The movie based on Alice Sebold’s 2002 bestseller The Lovely Bones opened in select theaters last week to generally bad reviews (with the notable exception of Time magazine).

Early audience research shows that the movie plays well with a group the producers did not expect, teen and college-aged women, according to the L.A. Times.

Paramount is now aiming its marketing at the same demographic that made Twilight a hit.

The Lovely Bones Alice Sebold Retail Price: $14.99 Paperback: 368 pages Publisher: Back Bay Books – (2009-09-30) ISBN / EAN: 0316044938 / 9780316044936

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The Lovely Bones: Deluxe Edition Alice Sebold Retail Price: $16.99 Paperback: 328 pages Publisher: Back Bay Books – (2007-09-17) ISBN / EAN: 0316001821 / 9780316001823

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