The movie doesn’t arrive until Valentine’s Day next year, but promo for the adaptation of Fifty Shades of Grey, began last November with an Entertainment Weekly cover, followed by the release of the first poster in January.
A new round has begun, focusing on a steamier Jamie Dornan as Christian Grey, featured on the cover of Interview magazine and in a still released on the film’s Facebook page which has been picked up by nearly every celeb site (according to People magazine, Dornan “smolders in a black leather jacket while sitting behind the wheel of his Audi R8”).
The trailer may not arrive as quickly as fans hoped. It’s being reported widely that it won’t arrive until at least September, even though a teaser was shown at CinemaCon in Las Vegas in March. It seems new rules prohibit releasing trailers more than five months in advance of the film (although there’s confusion on where those rules originate, which makes us doubtful that the studio will bother to adhere to them).