YouTube star Miranda Sing debuts at #1 on the NYT Advice, How-To, & Miscellaneous bestseller list with her first book, Selp-Helf (S&S/Gallery Books; OverDrive Sample).
It is #6 on the USA Today list, an even more impressive feat since that list does not divide titles by category, putting the social media author right behind:
1) Go Set a Watchman, 2) Grey,
3) Paper Towns, 4) To Kill a Mockingbird, and 5) Girl on the Train.
The NYT Sunday Book Review covers the book (actually, it’s more like a printed scrap book) in their “Inside the List” column, saying “YouTube star Miranda Sings — real name Colleen Ballinger — has become a comic sensation by milking the disconnect between her supreme confidence and her hopeless lack of ability in pretty much any human endeavor: can’t sing, can’t dance, can’t apply lipstick inside the lines. Now she’s taken that endearing incompetence into the book world with a parody advice guide.”
Sings is just one of the social media personalities charging into the old media world of books. As we reported earlier, there are dozens of others getting attention (see our collection of 17 new and forthcoming titles).
The book may have been propelled by the author’s appearance at VidCon which just wrapped and is shining old media attention on new media disruption. Founded by VlogBrothers John and Hank Green in 2010, it has grown exponentially.
In his lengthy report on the convention, Richard Lawson of Vanity Fair writes that “I have been to the high temple of digital video and I have seen its awesome, occasionally terrifying might. The revolution is not coming. It’s here.”
New York magazine signals their unease with the headline, “An Old Person’s Remote Recap of VidCon 2015.”