Kids Movies Move Books

The latest Disney adaptation of Beauty and the Beast, which opened this weekend, was the blockbuster the studio longed for. Weeks before it opened, it helped promote books, putting one of the tie-ins, Lost in a Book by Jennifer Donnelly (Hachette/Disney Press) on the NYT Middle Grade Best Sellers List.

Disney is at work on many more live-action adaptations of previous animated hits, including a new version of Dumbo, with Tim Burton directing and Danny DeVito voicing the star.

Taking advantage of the Disney hit, DreamWorks Animation released a trailer for their adaptation of Marla Frazee’s The Boss Baby using the phrase, “A Tale NOT As Old As Time” and a couple of images to emphasize the reference.

Also just released is a trailer for another sure-fire book-promoting hit, Diary of a Wimpy Kid: The Long Haul!, based on Jeff Kinney’s book series.

Darrin Alert: the movie, and the trailer, feature a new cast.

It premieres May 19.

For a full listing of movie tie-ins, check our list of tie-ins to upcoming films, recently updated with tie-ins to 2017’s most anticipated kid’s movies.

Leave a Reply