The latest Disney adaptation of Beauty and the Beast, which opened this weekend, was the blockbuster the studio longed for. Weeks before it opened, it helped promote books, putting one of the tie-ins, Lost in a Book by Jennifer Donnelly (Hachette/Disney Press) on the NYT Middle Grade Best Sellers List.
Disney is at work on many more live-action adaptations of previous animated hits, including a new version of Dumbo, with Tim Burton directing and Danny DeVito voicing the star.
Taking advantage of the Disney hit, DreamWorks Animation released a trailer for their adaptation of Marla Frazee’s The Boss Baby using the phrase, “A Tale NOT As Old As Time” and a couple of images to emphasize the reference.
It premieres May 19.