Books on public speaking rarely hit best seller lists, but TED Talks: The Official TED Guide to Public Speaking by Chris Anderson (HMH; Brilliance Audio; OverDrive Sample) is not your usual how-to, drawing on lessons from the popular series of dynamic speeches. It debuts on the NYT‘s Advice, How-To & Miscellaneous, landing at #3.
Written by the organization’s president, the book details how to give a talk worth listening to. It got a push from Forbes which called it “extraordinary reading.”
Anderson, who knows how to promote his work, features the title on the TED site and has published a summary piece in The Wall Street Journal [subscription might be required]. He recently appeared on the Diane Rehm Show and has a new post up on YouTube:
Holds are strong but not yet topping a 3:1 ratio. The title, however, is bound to become a go-to choice for anyone who has to give a speech, an activity that remains our #1 fear.
Two other titles hit the list for the first time this week, Perfectly Imperfect: The Art and Soul of Yoga Practice, Baron Baptiste (Hay House; OverDrive Sample) at #9 and Start Here: Master the Lifelong Habit of Wellbeing, Eric Langshur and Nate Klemp (North Star Way; OverDrive Sample) at #10.
The three titles that got knocked off the the main list were Spark Joy by Marie Kondo, which fell to #11 on the extended list after 17 weeks in the top 10; Fascinate: Revised and Updated by Sally Hogshead; and The Startup Checklist, David S. Rose, both of which fell out of the top 15 completely.