Vegan cooking got a huge boost yesterday from NPR’s Fresh Air.
The lauded chefs and owners of Philadelphia’s Vedge and V Street restaurants, Rich Landau and Kate Jacoby, join host Terry Gross in a lengthy interview that sent both of their books, each named after their eateries, soaring up the Amazon rankings.
Their newest book, V Street: 100 Globe-Hopping Plates on the Cutting Edge of Vegetable Cooking (HarperCollins/Morrow Cookbooks) rose from #1,703 to #12 while their 2013 title, Vedge: 100 Plates Large and Small That Redefine Vegetable Cooking (Workman/The Experiment), rose from #56,116 to #334.
Gross opens the show by introducing the married couple as “two vegan chefs who are working to redefine cooking with vegetables to make the food exciting and satisfying, even for meat eaters.”
Landau says, “I’ve told people for years it’s not really meat that tastes so good. It’s what chefs do to it that tastes so good. And we’re trying to put that same attention into vegetables.”
Asked about the story behind V Street,”inspired by street food from around the world” Jacoby says they have found “really interesting cultural food experiences that complemented the fine dining” they experienced while travelling. The couple has been drawn to Japanese food, finding it the most seasonal, and also to Moroccan dishes.
Landau says “The flavors were just so amazing. It was kind of like Indian food in the sense that they used all these spices, and yet, you never really tasted one spice in the final dish. You tasted this kind of … great symbiosis of all these spices working together to make one final beautiful flavor.”
The entire conversation ranges from eating vegan on the road, to allergies, to food porn, to the value of creating food you believe in.
Eater gives a sense of the foodie world’s reception to the couple’s approach.