As a NYT columnist, David Brooks has easy access to the media and he’s been making the rounds with his new book, The Social Animal. Yesterday, he was on Good Morning America and The Colbert Report. The book rose to #2 on Amazon and several libraries are showing heavy holds on modest ordering.

While Brooks’s ideas are explored in these appearances, it’s not made clear that the book is an extended metaphor. PW describes it as…

Essentially a satirical novel interleaved with disquisitions on mirror neurons and behavioral economics, the narrative chronicles the life cycle of a fictional couple — Harold, a historian working at a think tank, and Erica, a Chinese-Chicana cable-TV executive — as a case study of the nonrational roots of social behaviors, from mating and shopping to voting.

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