Super Bowl at the Movies
Feeling left out because you didn’t see the Superbowl ads? No worries; you can see them on the USA Today site, minus the annoying interruptions, and ranked by a panel of viewers.
The cost of an ad this year? $3 million for a 30-second spot.
Among the movie ads, the top rated is children’s animation, Rango, with Johnny Depp as the voice of the chameleon Rango, arriving March 4th.
Below is the full trailer (but check out the spot — it gains in charm what it lacks in length).
Official movie site: RangoMovie.com
Sterling has the tie-ins:
6 and up:
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4 to 8:
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Beginning reader:
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Also getting the Super Bowl treatment was The Eagle, based on Rosemary Sutcliffe’s 1954 ALA Notable Children’s book, opening this Friday, as well as the following children’s titles, which arrive this summer:
Rio (voices of Anne Hathaway, Jesse Eisenberg and Jamie Foxx)
In Theaters: May 27
Official Movie site: Rio-TheMovie.com
Tie-ins: HarperCollins, April 15
Transformers, Dark of the Moon
In Theaters: July 1
Official Movie site: TransformersMovie.com
Tie-ins: Little, Brown Books for Young Readers, May 17
Kung Fu Panda 2
In Theaters: May 27
Official Movie site: KungFuPanda.com
Tie-ins: Penguin, 4/28