We’ve fallen in love with Ron Charles’s “totally hip video book reviews.” Now, with just two in the can (My Hollywood and Freedom), Ron announces that his employer, The Washington Post, has become the official sponsor. Swearing that this will have no effect whatsoever on the reviews, Charles throws in several “product placements” while reviewing Sara Gruen’s new book, Ape House.

Unfortunately, we can’t find a link to embed the review on EarlyWord. Please, Ron, tell The Washington Post they won’t be as hip as you are until they allow you to go viral.

For now, we all we have to give you the video review link. Charles also reviewed the book in print yesterday.

UPDATE: Hurrah! The new episodes of the Totally Hip Book Review are embeddable.

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