SHUTTER ISLAND Tie-ins are Bestsellers

The movie of Dennis Lehane’s Shutter Island was abruptly moved to the spring 2010 schedule, seemingly leaving the tie-ins high and dry.

Maybe high, but not dry; the trade paperback edition appears at #24 on the extended 9/13 NY Times Trade Paperback list and the mass market appears at #20 on the Mass Market list.

Last year, the tie-in to The Road became a bestseller even though the movie was rescheduled to this this fall.

Maybe tie-ins don’t need no stinkin’ movies; the secret to their success may just be a matter of new jackets and front-of-bookstore displays.

Shutter Island tie-in: A Novel
Dennis Lehane
Retail Price: $14.99
Paperback: 400 pages
Publisher: Harper Perennial – (2009-08-25)
ISBN / EAN: 0061807400 / 9780061807404

Shutter Island
Dennis Lehane
Retail Price: $7.99
Mass Market Paperback: 400 pages
Publisher: Harper – (2009-09-01)
ISBN / EAN: 0061703257 / 9780061703256

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