Target Makes Books

We’ve seen articles on how Starbuck’s, Costco, Barnes and Noble, Borders and the Indie Next program get behind certain titles and turn them in to best sellers.  Now it’s big-box retailer Target’s turn. (One day I dream of seeing a similar article about libraries.)

According to the New York Times, Target’s “Bookmarked” program has had a big affect on sales of several midlist titles (Target Can Make Sleepy Titles into Bestsellers).

Of the titles mentioned in the article,  Sarah’s Key by Tatiana de Rosnay, is the only one showing heavy holds in the libraries we checked (20 to 1 in one case). The current selection, The Wednesday Sisters by Meg White Clayton shows just a few holds.

On their Web site, Target lists their “Club Picks” as well as “Breakout Books” (titles in both categories get special endcap displays in the stores). You can also sign up for their free newsletter, alerting you to new picks (we will monitor new selections and report on them here).

Sarah’s Key
Tatiana de Rosnay
Retail Price: $13.95
Paperback: 320 pages
Publisher: St. Martin’s Griffin – (2008-09-30)
ISBN / EAN: 0312370849 / 9780312370848


For Target’s description of The Wednesday Sisters, click here.

The Wednesday Sisters
Meg Waite Clayton
Retail Price: $23.00
Hardcover: 304 pages
Publisher: Ballantine Books – (2008-06-17)
ISBN / EAN: 0345502825 / 9780345502827

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