JULIE & JULIA tie-ins

Opening two weeks from today, Aug. 7, is Nora Ephron’s Julie and Julia, starring Meryl Streep, Amy Adams and Stanley Tucci (see the trailer at the right, under “Books To Movies — Trailers,”  if you haven’t already).

This movie comes with two tie-ins, both on the NYT Paperback NonFiction list. The Julie & Julia tie-in is at #3 and My Life in France is at #8.

Julie and Julia: My Year of Cooking Dangerously
Julie Powell
Retail Price: $14.99
Paperback: 352 pages
Publisher: Back Bay Books – (2009-07-01)
ISBN / EAN: 031604427X / 9780316044271


My Life in France (Movie Tie-In Edition)
Julia Child, Alex Prud’Homme
Retail Price: $15.00
Paperback: 368 pages
Publisher: Anchor – (2009-06-23)
ISBN / EAN: 0307474852 / 9780307474858

The book that plays a central role in the movie, Mastering the Art of French Cooking, Vol 1, appears to now be sporting a belly band to tie it in to the movie. It’s not on bestseller lists, but we do see holds in libraries. We predict that once the movie hits, many will be inspired to try their hands at mastering the entire book.

Mastering The Art of French Cooking, Volume One (1) (Fortieth – 40th – Anniversary Edition)
Julia Child, Louisette Bertholle, Simone Beck
Retail Price: $40.00
Hardcover: 752 pages
Publisher: Alfred A. Knopf – (2001-10-16)
ISBN / EAN: 0375413405 / 9780375413407

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