Bezos Apologizes for Hitting ‘Delete’

Amazon CEO Jeff Bezos apologized yesterday for the company’s decision to delete unlicensed editions of George Orwell’s books from the Kindles of those who’d unwittingly bought them. “Our ‘solution’ to the problem was stupid, thoughtless and painfully out of line with our principles,”  Bezos wrote in the company’s Kindle customer forum. “It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

Do you find this reassuring? We’d love to hear from you in our comments area.

2 Responses to “Bezos Apologizes for Hitting ‘Delete’”

  1. Cindy Dobrez Says:

    Yes, this is reassuring. It’s a better response than was given for their controversy this spring, and it’s one that I wish more CEO’s would be honest enough to give following a stupid policy decision. I do wish they could make amends to the 17-year-old kid from Detroit who lost his notes for his summer reading requirement along with his Orwell book. Here’s a kid who actually started his summer homework in June or July instead of waiting until August 34th like my kids and then Amazon robs him of the work. I’d be angry.

  2. Lesley K Says:

    No, I don’t find it reassuring at all. Amazon just keeps on doing this sort of thing, de-listing titles, deleting content, skimping authors on re-imbursement, pinning publishers to the wall on prices and exclusivity…

    And then the publicity comes out, and Amazon “apologizes”, and we all nod our heads like good little children and say “Okay, then — after all, Amazon is so-o-o *convenient.*”

    Until the next time. And the next time. And the next time…

    I don’t shop at Amazon any more. I don’t link to Amazon. I don’t use Amazon for reference. There are plenty of alternatives out there.