Tweens on E-Readers

This may be a new version of “Email is for old people” — in a survey about their reading habits, 64% of tweens answered the question “if someone bought you an eReader like the Amazon Kindle would you read books on it?” with “What’s an eReader?”

An astounding 90% “enjoy reading” and 42% get most of their books from school or the library.

For the full report, go to Checking The Pulse: Tweens And Books on YPulse, a news site about marketing to teens, tweens and Gen Y.

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