Bookseller Uses Twitter for Buying

What can a bookseller do if he’s not prepared for a visit from a sales rep? He can go to Twitter and tweat his bookseller buddies to find out what they’re buying!

Arsen Kashkashian, is the head book buyer for the Boulder Bookstore in Colorado. He admits on his blog to “tweeting my life away,” but it sounds like he’s figuring out how to use Twitter to do his job better. Facing an imminent visit from the Grove/Atlantic sales rep, he tweated other booksellers to find out what they thought he needed. When the rep suggested some titles that the booksellers had not, he typed them in to Twitter Search, and found no tweating. The bookseller picks, on the other hand, had lots of tweats.

The book from Grove/Atlantic that is getting the most tweats? Wetlands, by Charlotte Roche. Unfortunately, I didn’t find the tweats about it very helpful; most of them are in German!

More helpful was a Google search with links to some old-media sources:

Even more helpful is checking library reserve ratios, which are pretty low on very light ordering.



by Charlotte Roche (Author), Tim Mohr (Translator)

  • Hardcover: 208 pages
  • Publisher: Grove Press (April 8, 2009)
  • ISBN-10: 0802118925
  • ISBN-13: 978-0802118929

Twitter must have reached the tipping point; I feel like I’m reading about it everywhere.

It’s gotten to us, too —  you can now follow EarlyWord on Twitter.

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