Book-on-Book Product Placement

Talk about blurbing a book. Patricia Cornwell likes forthcoming debut novel American Rust by Philipp Meyer so much, that she put it in her latest book, Scarpetta (p 33). The NY Times explores why in their “Media & Advertising” section, Endorsement at a Crime Scene – A Book Plugged in ‘Scarpetta“.

Will the plug boost sales? Hard to tell, but library reserves are not heavy yet. The book got strong reviews in both PW (“Fans of Cormac McCarthy or Dennis Lehane will find in Meyer an author worth watching”) and Library Journal. It is on order by most libraries.


American Rust 
Meyer, Philipp

  • Hardcover: $24.95; 384 pages
  • Publisher: Spiegel & Grau (February 24, 2009)
  • ISBN-10: 0385527519
  • ISBN-13: 978-0385527514

2 Responses to “Book-on-Book Product Placement”

  1. Monty Says:

    I know she didn’t mean it in the same way Cornwell did, but in Claire Berlinski’s Lion Eyes, Berlinski mentioned her friend Norah Vincent’s experiences in writing Self-Made Man. Thanks to that mention, Vincent’s was the next book I picked up. Perhaps there is something to this type of “advertising” after all.

  2. ‘American Rust’ Looks Like a Hit | EarlyWord: The Publisher | Librarian Connection Says:

    […] Cornwell declared herself a fan by placing Philipp Meyer’s debut novel, American Rust in her most recent book, Scarpetta. […]