Clever Marketing
It seems that a smart marketer at Workman offered the nation’s most well-known technophobe a special one-on-one session with the author of their new book, “Is This Thing On?” : A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming, Abby Stokes.
Both Wonkette and Politico.com reported the story today. Each also has a link to a copy of the letter on Workman letterhead.
Sending the letter to McCain’s Deputy E-Campaign Director? Very smart.
Leaking the letter to Wonkette and Politico.com? Even smarter.
“Is This Thing On?” : A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming
Abby Stokes
- Paperback: $15.95; 408 pages
- Publisher: Workman Publishing Company (August 22, 2008)
- ISBN-10: 0761146199
- ISBN-13: 978-0761146193