“Book Trailer” — an Oxymoron?

Book videos rarely rise to the level of movie trailers (the production values of Dark Knight require a lot of cash), but a few have managed to pull off pretty effective videos precisely by not going Hollywood (the one for Yiddish with George and Laura still makes me laugh).

And, then, there are videos with great production values, that make you wonder what they actually do for the book (case in point; Celubatantes).

Brad Meltzer believes the medium can work, so he created a “trailer” for Book of Lies, coming out next week. As he told Entertainment Weekly‘s “PopWatch” blog last week,

I had seen so many book trailers which were exactly like every other book commercial you see: scary-voice-guy tells you what it says on the back of the book jacket. But none of those trailers ever invested you in the story. Or the characters. And that’s what the best movie trailers do. So I wrote what you see. Brandon Graham and Expanded Books did the filming and production. I treated it like my own personal independent film. The goal was to create the trailer for the greatest movie that didn’t exist. And then, like any independent film, I called in some friends. The goal was simple: we wanted to change how books are sold (how’s that for presumptuous?)

I’m convinced, but don’t just take my word for it; after, all it did manage to get “PopWatch” to turn its attention from movies & tv for a second, and mention a book.

Judge for yourself:





  • Hardcover: $25.99; 352 pages
  • Publisher: Grand Central Publishing (September 2, 2008)
  • ISBN-10: 044657788X
  • ISBN-13: 978-0446577885
  • Audio CD: Unabridged; $29.08
  • Publisher: Hachette Audio; (September 2, 2008)
  • ISBN-10: 1600243800
  • ISBN-13: 978-1600243806

Comments are closed.