Today on Oprah!

On today’s show, Oprah will launch, the “O Ambassadors” program.

The program was created in conjunction with the Free the Children organization, a network of children helping children. Brothers Craig and Marc Kielburger began the organization in 1995. Their 2006 book, Me to We, released earlier this year in paperback, explains the brothers’ philosophy of volunteerism and has been featured on the show before, putting it on the New York Times bestseller list for one week last year. The book’s current Amazon sales rank is #195,319 (we’ll check in after the show airs, to track its rise).

Coincidentally, an article in today’s New York Times notes that Oprah’s ratings have declined and suggests that “her crown is beginning to look a bit tarnished.” Oprah’s people vehemently deny this (she was traveling in South Africa last week and was unavailable for comment). The president of Harpo Productions says, “Any drop in her television ratings can be traced to general weakness in the overall television audience.” The article acknowledges that Oprah still is a major influence on book sales. Her latest book club pick, A New Earth by Eckhart Tolle:

sold faster than any of the previous 60 selections of “Oprah’s Book Club.” But it also has attracted some criticism for Ms. Winfrey on her Web site, where some of her fans have said that the book’s spiritualist leanings go against Christian doctrine.

The article notes that, among other projects, Oprah is planning a spinoff talk show featuring Dr. Mehmet Oz (co-author of You: The Owners Manual and other titles in the “You” series) to launch in 2009.


Me to We: Finding Meaning in a Material World

Craig Kielburger, Marc Kielburger

  • Paperback: $14.00
  • Publisher: Fireside; Reprint edition (March 25, 2008)
  • ISBN-10: 0743294513
  • ISBN-13: 978-0743294515
  • Audio CD: Abridged, $29.95
  • Publisher: Simon & Schuster Audio; (November 28, 2006)
  • ISBN-10: 0743566610
  • ISBN-13: 978-0743566612

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