It’s Not Just Vanity


How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better

by Charla Krupp

  • Hardcover:$26.95
  • Publisher: Springboard Press (January 2, 2008)
  • ISBN-10: 0446581143
  • ISBN-13: 978-0446581141

Currently, the eighth most-emailed NY Times article is from yesterday’s “Fashion & Style” section (“Nice Resume. Have You Considered Botox?”). It seems to take issue with How Not to Look Old, which hit the NYT Hardcover Advice Bestseller list last week at #8. But then the article goes on to examine the book’s claim that looking younger is crucial to women’s economic survival and finds studies that prove this is true. The article sums it all up with “Indeed, the real trend behind How Not to Look Old is the rebranding of aging from biological inevitability to outmoded lifestyle option.” You’ve said a mouthful there.

The Times “Fashion & Style” section seems obsessed with this book. This is the second time they have covered it.

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