It’s Bestseller Thursday

The new national bestseller lists hit the Web today and they are beginning to reflect what Americans think about at this time of the year — getting their weight, their finances and their lives in order.

We’ve been tracking titles on the Amazon list, since it is more current (the newspaper lists reflect sales through the end of last week). The following titles have consistently been in the Top Ten over the last week and are not yet on the newspaper lists:


Ready, Fire, Aim: Zero to $100 Million in No Time Flat

by Michael Masterson

  • Hardcover: $27.95
  • Publisher: Wiley (January 2, 2008)
  • ISBN-10: 0470182024
  • ISBN-13: 978-0470182024

What an appealing theory — don’t waste time planning, just get your business up and running (I have the feeling I’m over-simplifying the meassage). There are no reviews of this title. The author has an e-newsletter, (“Early to Rise”? — a somewhat less appealing theory!), which claims a readership of 250,000. Wiley is a strong publisher in the category, so I say, go ahead and get it for your business readers.


Eat This Not That: Thousands of Simple Food Swaps That Can Save You 10, 20, 30 Pounds-or More!

By David Zinczenko

  • Publisher: Rodale Books (December 10, 2007)
  • Paperback Original: $19.95
  • ISBN-10: 1594868549
  • ISBN-13: 978-1594868542

Here’s another appealing theory — weight loss as a simple series of substitutions. Again, no reviews, but again, Rodale is a strong publisher in the category (remember The South Beach Diet?)


How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better

by Charla Krupp

  • Hardcover:$26.95
  • Publisher: Springboard Press (January 2, 2008)
  • ISBN-10: 0446581143
  • ISBN-13: 978-0446581141

The book was featured in the NYT Fashion & Style section and on two segments of the Today show. Springboard, an imprint focused on baby boomers, is part of Grand Central (formerly Time Warner Books, before the company was sold to Hachette).

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