The Word in Business — Innovation

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“Innovation” is the buzz word in business today, so much so that Business Week has a section dedicated to it, including the blog “NussbaumOnDesign.” Sunday’s post listed the “10 Best Books on Innovation to Get You Through the Recession.”

One of the titles on the list has been on Amazon’s Top 50 (hitting a high of 24; at this writing it is at #86), undoubtedly also helped by the Dec. 30th NYT article on innovation in the business section. Checking library catalogs, it looks like many of you still have holds:

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

  • Hardcover: $24.95
  • Publisher: Random House (January 2, 2007)
  • ISBN-10: 1400064287
  • ISBN-13: 978-1400064281

By the way, today’s Nussbaum post about Starbucks’ current problems makes good points about the improtance of customer care. A good reminder for all of us.

One Response to “The Word in Business — Innovation”

  1. Keddy Outlaw Says:

    I belong to an idea clinic/think tank group here at HCPL and we are always looking at better ways to market our public library services. I started reading this book out of curiosity — it had such a good title. Now I’m thinking our whole group should read it because it really gets to the points of basic marketing. Simplicity and Unexpectedness are the chapters I’ve read so far. IMHO, one example of an organization that personifies those two points is Target. They make their simple logo work as a motif in many unexpected ways.