Archive for the ‘Publishing Business’ Category

How THE GIRL Got Her Cover

Friday, July 16th, 2010

The Wall Street Journal investigates the process of designing the cover for the American version of The Girl with the Dragon Tattoo.(with a slide show of 7 of the 50 rejected covers, including the one below).

The Fourth Stieg Larsson Manuscript

Tuesday, July 13th, 2010

When Stieg Larsson died, he left an uncompleted fourth book in his Millenium series. Larsson’s long-time partner, Eva Gabrielsson, in a legal dispute with Larsson’s father and brother, has refused to make the manuscript available for publication.

The AP looks into what is know about the manuscript (not much) and it’s chances for being published (unclear).

An eBook Crash?

Wednesday, May 12th, 2010

On AOL’s DailyFinance blog, Sarah Weinman surveys the many devices and formats for eBooks in “How to Navigate the Confusing E-Book Landscape” and warns,

…device makers must be on guard that the constant confusion and lack of consistency may precipitate a crash akin to the Great Video Game Crash of 1983. The e-book market may be a lot more mature than it was a decade ago, but it still has a long way to go before it fully grows up.

How the Media Covers Book Publishing

Wednesday, May 12th, 2010

On the eve of Julie Bosman taking over as the publishing beat reporter for The New York Times (Motoko Rich is moving on to covering the economy for the Times), Sarah Weinman analyzes book publishing coverage in various newspapers.

Why Men Don’t Read Books

Wednesday, May 5th, 2010

On the Huffington Post, writer and former book editor Jason Pinter argues that, contrary to the prevailing opinion, men will read, they’re just not being provided with the proper manly material (and, those ads for The Nook and The Kindle? They’d make any man run). Based mostly on anecdotal evidence, Pinter says the problem is that there are so many women in publishing (he says it’s “dominated” by women. That may be true in total numbers, but I’m willing to bet that an analysis of the numbers of women in top positions will show a different story. Among the “big six” publishers, for instance, Carolyn Reidy is the sole CEO).

On Salon, Laura Miller responds to the post and amusingly summarizes the 130 comments it brought. She accepts Pinter’s thesis and adds that men are not attracted to publishing because it “…increasingly resembles those ‘caring professions,’ nursing and teaching, where the joy of laboring selflessly on behalf of a noble cause — in this case, literature — is supposed to make up for the lack of profits and respect.”

You can’t help but wonder, though, over half the books on the NYT Fiction Best Seller list are written by men. Have they all been coerced by women editors into writing for the female audience?

Take a Minute for This

Thursday, April 8th, 2010

I love this video created by Dorling Kindersley in the UK.

Trust me, watch the whole thing.

PW Buyer Outlines Vision

Tuesday, April 6th, 2010

Proving the many nay-sayers in the press wrong, Reed Business has found a buyer for Publishers Weekly.

The new owner, George Slowik, is familiar to several on the PW staff; he was the publisher from 1990 to 1993.

Slowik outlined his vision for the magazine in interviews with Crain’s New York Business and the New York Times “Media Decorder” blog. He plans to digitize the PW archives, particularly the reviews (which now go back to 1997). The magazine licenses its current reviews to various companies such as Amazon and book wholesalers; he sees an opportunity in the older reviews when Google clears the way to publishing digitized OP titles. He also plans to sell versions of the magazine in other languages, using Google’s translation tool and some human intervention, to further reach the international audience.

He did not directly address whether the magazine would continue as both a print and digital publication, but presumably it will, since he said that all art and editorial staff will make the transition, as well as sales staff.

The magazine will be transferred to the new ownership beginning June 1 (UPDATE: The new ownership is effective immediately. Publishers Weekly will be moving to new offices effective June 1).

LJ and SLJ Have A Buyer

Monday, March 1st, 2010

It’s been a long and tortuous road, but it was announced today that Library Journal, School Library Journal and LJ Hotline have been sold to Media Source, which also owns The Horn Book and Junior Library Guild.

Horn Book Editor-in-Chief, Roger Sutton celebrated the acquisition by posting a photo of himself and LJ/SLJ Editorial Director, Brian Kenney at MidWinter with a typically wry Suttonesque headline, Many men have tried to mix us up but no one can.

Kenney continues as editorial director of both magazines, with Francine Fialkoff as editor-in-chief of Library Journal. Ron Shank continues as publisher.

LJ and SLJ were originally put up for sale, along with 45 other magazines, by owner Reed Business Information back in 2008. Unable to find buyers, in what is widely considered a bungled attempt, Reed took them off the table. This past July, they announced they were trying it again. Since then, they’ve sold off several magazines, including Electronic Design News (EDN) and Broadcasting & Cable, and closed others, including Video Business. The magazines were formerly part of Cahners, which published over 150 magazines at its height.

Noticeably missing from the sale is sister publication Publishers Weekly. Some news sources see this as a sign that Reed has been unable to find a buyer for the magazine and predict it will be closed, a step Reed said they would take with any magazines they were unable to sell by mid-year.

It would be a shame if PW was closed, not just because it’s been covering the publishing business since 1872, or because I am one of the former editors-in-chief. Despite a drastic reduction in staff over the past few years, it still has the largest number of reporters and editors focused on all aspects of the business, from printing to bookselling. Several online publications have challenged PW’s coverage, most notably Publishers Marketplace and Shelf Awareness (which, ironically, had its first incarnation as PW Daily for Booksellers; when the management laid off editor John Mutter and closed the publication, they effectively set up a competitor), but PW still does more original reporting than any of them. Successful PW online publications Children’s Bookshelf and Cooking the Books point to opportunities to create other niche publications.

And, with all the magazines Reed is trying to sell off, they simply may not have had the time to work with potential buyers of single publications. The outlook may be murky, but don’t write PW off just yet.

Publishers Gain Leverage with Google

Tuesday, February 9th, 2010

The NYT reports today that publishers’ “conversations with Google have taken a more flexible tone” since the unveiling of the iPad and Amazon’s concessions on e-book pricing.

Everywhere Except Amazon

Thursday, February 4th, 2010

Atul Gawande, author of the bestselling book, The Checklist Manifesto, appeared on the Jon Stewart show last night.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
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An ad for the book in today’s New York Times notes it’s “available at booksellers everywhere except Amazon.”

The Checklist Manifesto is published by Holt, a division of Macmillan. Last week, as a result of a dispute over the pricing of Kindle e-books, Amazon stopped selling all Macmillan titles. Print titles were still available on the site, but only through third parties. On Sunday, Amazon announced that they were “capitulating.” However, the titles are still unavailable and Amazon has remained remarkably silent on the issue.

Today, John Sargent, CEO of Macmillan, sent a letter to authors and agents saying they have been in “constant discussion with Amazon” this week but that he “cannot tell you when we will resume business as usual with Amazon, and needless to say I can promise nothing on the buy buttons. You can tell by the tone of this letter though that I feel the time is getting near to hand.”

Murdoch Joins the Kindle Pricing Fray

Wednesday, February 3rd, 2010

Now the big guns are coming out.

Shortly after Macmillan CEO, Jon Sargent asked Amazon to change the pricing model for Kindle books, Rupert Murdoch, CEO of News Corp (which owns HarperCollins) expressed his desire to renegotiate terms and claims that Amazon appears “ready to sit down with us again,” according to a story by Reuters.

Amazon v. Publishers

Monday, February 1st, 2010

Another skirmish in the e-book pricing war took place over the weekend. After Macmillan CEO Jon Sargent flew out to Amazon HQ to ask that Kindle pricing be restructured along the lines of the “agency model” offered by the new Apple iBooks store, Amazon not only rejected the suggestion, but retaliated by no longer selling Macmillan titles (which includes the imprints St. Martin’s, FSG, Holt and Tor/Forge); none were available for the Kindle and print editions could only be purchased through third-party retailers. This was covered in many news sources, including the L.A. Times.

On Sunday, it looked as if Amazon had conceded, posting this statement on the Kindle Community area (a somewhat hidden area of the site):

Dear Customers:

Macmillan, one of the “big six” publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.

We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book. We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.

Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!

However, as of early Monday, Macmillan titles were still not for sale through Amazon.

What effect will this have on the public perception of e-books? It underscores that only certain titles are available for the Kindle and they can be removed from sale; issues librarians know only too well from dealing with database vendors (e.g., EBSCO & Gale). Corey Doctorow wrote on the tech site, Boing Boing, “this is a case of two corporate giants illustrating neatly exactly why market concentration is bad for the arts.” Futher, he objects to “Amazon draping itself in the consumer-rights flag,” when “Amazon’s ebooks are locked (by contract and by DRM) to the Kindle.” He also points to a post by John Scalzi, All the Many Ways Amazon So Very Failed This Weekend (even if you don’t care about this particular fight, read the post; it’s very funny).

Amazon has worked to give customers the perception that Kindle e-books cost $9.99, but if you are not buying bestsellers, Kindle prices can be quite a bit higher than that. Of the nine titles with full reviews in the current NYT BR, only one is available in a $9.99 Kindle edition; three are not available at all (these do not include any Macmillan titles; curiously, the one Macmillan title reviewed, from Palgrave Macmillan, is available for the Kindle. Guess Amazon doesn’t realize they’re part of Macmillan) and the rest were just $1.13 to $2.83 less than the hardcover price. In one case, the hardcover through a third-party retailer was cheaper than the Kindle version.

But consumers have proven they want the lower prices; none of the titles in the 100 top-selling Kindle titles was above $9.99 when we checked yesterday; the majority of the top “sellers,” 55 titles, were free; 25 titles range in price from $.01 to $9.60 and just 20 titles were at the magic $9.99 price. Clearly, people are still in the experimental phase and not willing to invest in buying content. Amazon sees e-book prices as a key to selling more Kindle readers. So, they’ve rejected the “agency model” (publisher sets the price; retailer gets 30%) even though it would earn them more money per title and get them out of the loss leader business.

Patterson on NYT Mag Cover

Thursday, January 21st, 2010

One of every 17 novels purchased in the US since 2006 was written by James Patterson. Of course, this is due not only to his popularity, but to his prodigious output.

The upcoming NYT Magazine features the author and describes how focused he is on the marketing of his books; not surprising from the former head of a major advertising agency. In the article, Patterson is matter-of-fact about his efforts to woo his audience, saying,

If you want to write for yourself, get a diary. If you want to write for a few friends, get a blog. But if you want to write for a lot of people, think about them a little bit. What do they like? What are their needs? A lot of people in this country go through their days numb. They need to be entertained. They need to feel something.

The article answers the question of why he produces so many books a year (up to seven hardcovers now). It’s because he learned,

Not only did more books mean more sales, they also meant greater visibility, ensuring that Patterson’s name would almost always be at the front of bookstores, with the rest of the new releases.

In fact, he publishes so many titles in so many formats that he keeps a full-time “brand manager” busy trafficking them through the production process.

And he never misses an opportunity:

…last year, after noticing he wasn’t selling in Scandinavia, he invited Sweden’s best-selling crime writer, Liza Marklund, to collaborate with him on an international thriller. Their novel, The Postcard Killers, is just being published in Sweden and will be out in the U.S. this summer.

The Postcard Killers
James Patterson, Liza Marklund
Retail Price: $27.99
Hardcover: 400 pages
Publisher: Little, Brown and Company – (2010-08-16)
ISBN / EAN: 0316089516 / 9780316089517

Kindle Sales

Wednesday, December 30th, 2009

In the past week, Amazon has managed to capture headlines for the Kindle, with announcements such as,

Most media have taken these claims at face value and have gone on to opine about the future of book publishing, reading, and even writing.

There’s one problem — Amazon’s claims are long on comparisons, but very short on actual numbers.

This was pointed out by Bobbie Johnson, the Guardian’s technology correspondent on Monday. Johnson doesn’t accuse Amazon of lying, exactly, but of using “carefully chosen language.”

The blog “The eBook Test,” is not so polite. In an article headlined, Is The Amazon Kindle An Outright Fraud?, blogger Mike Cane challenged publishers to put Amazon to the test by revealing actual numbers for their bestselling eBook titles.

Figures from the Association of American Publishers show a different picture from Amazon’s. According to their latest stats (unfortunately, only through Oct. of this year), trade market eBooks account for only 3% of sales.

It is difficult to get real figures in book publishing. Sarah Weinman demonstrates this as she gamely tries to make sense of Amazon’s claims at the Daily Finance. As she points out, to understand how important Kindle downloads are to the entire business, we first need to know how many physical books Amazon sells and we don’t even know that.

An anonymous commenter on the eBook Test site gives an insider’s view (assuming, of course, that this person is who he or she claims to be),

I work for a trade house, and while I am not going to reveal my identity or that of my employer, I can tell you that our top Kindle sales of any one title are in the range of about 1000 downloads life to date. I am someone who receives the sales numbers for our titles directly from Amazon and I look at them every week; and, I agree that the actual sales numbers are much LOWER than anyone is pretending to have achieved.

There’s the added question of what do “sales” really mean when applied to eBook downloads. On the Kindle books “bestseller” list, 9 of the top 10 are free. For the entire list at this point (it’s updated hourly), 66 of 100 are free.

The tipping point for eBooks may be further off than Amazon’s announcements would make you think.

On the other hand, all the publicity that Amazon is generating may bring it closer.

KIRKUS; Mixed Reviews

Monday, December 14th, 2009

I once heard a mystery writer, in a speech to a library crowd, say that he wanted his tombstone to read, “F**K Virginia Kirkus.”

His revenge may be sweeter now that Kirkus is the one with the tombstone.

It’s not surprising that the …

“codgerish” — Washington City Paper

“reliably cantankerous” — New York Times

“famously grouchy” — New York Observer

…Kirkus is not getting sympathy from all quarters, especially from agents and editors. Agent Esther Newberg tells the New York Observer,

…it’s never been a publication worth anything. The reviews were almost always negative and not helpful in any way. And so that’s it. Good riddance.

Tim Duggan, executive editor at Harper, observes in the NYT,

…it’s been a long time since a review there actually moved the needle in any meaningful way.

But David Wright, Seattle Public librarian and RA guru, gives Kirkus its fairest assessment in the Seattle Post Intelligencer (he’s also quoted in the NYT article):

Among its fellows - Publisher’s Weekly, Booklist and Library JournalKirkus often held itself apart, slow to join in a chorus of adulation, and often the only eye to catch some promising talent or sleeper sensation in the offing. Its criticism was at times merciless, but its knack for highlighting truly interesting and satisfying books will be deeply missed.

Let’s not be sanguine about the remaining prepub review publications. Three of them — Library Journal, School Library Journal and Publishers Weekly — have suffered several rounds of layoffs and their owner, Reed Business Information, put them back up for sale in July, after a failed attempt the year before. No buyers have emerged yet.

Most of the news stories focus on how booksellers used (or didn’t use) Kirkus, but The New York Observer quotes a previous Kirkus publisher who blames falling revenues on a decrease in library subscribers who “just could not afford it” anymore. More likely, libraries have found it not only more affordable, but more efficient to get reviews electronically from their wholesalers, an issue that affects subscription rates for all the prepub review media.

With libraries an increasingly important segment of the book market and given their heavy dependence on prepub reviews for buying, it’s shocking that anyone in the business does not consider this a loss.