A Different Kind of Author Tour

Bestselling author JD Vance and AOL co-founder Steve Case will travel together this fall reports USA Today, on the next wave of the Rise of the Rest program, a “campaign to drum up interest in tech start-ups not based in Silicon Valley, New York, Boston, Seattle and other coastal tech hubs.”

This is the fourth year of the project dreamed up by Case, although it is the first for Vance. After a whirlwind visit and a series of pitch meetings, Case invests $100,000 in one local start-up. Thus far he has visited 26 cities.

“The data is the data and last year the (National Venture Capital Association) said that 75% of venture capital went to just three states: California, New York and Massachusetts,” Case told the paper. His venture capital firm started the Rise of the Rest program to help correct that by identifying and supporting start-ups across the Rust Belt and Midwest.

Vance’s bestselling book Hillbilly Elegy: A Memoir of a Family and Culture in Crisis (Harper; HarperAudio; OverDrive Sample) is currently #7 on the NYT Hardback Nonfiction list after 47 straight weeks. Film rights have been acquired as well. The memoir arrived as the presidential campaign was heating up. The media embraced Vance’s sympathetic portrait of life in the Rust Belt as an explanation for the deep divides that drove the election.

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